Custom logo design is an important element of business branding, one that is often intimidating and overwhelming. How do you decide on the image that will represent your business in a way that is accurate and memorable? First, it is important to realize there is not a single answer to this question. To a certain extent, logo design is personal—your preferences may not match what others would do. Nonetheless, there are design considerations that are wise to follow to ensure your logo will be effective.
- Keep your logo design simple enough that it will work well in a variety of different sizes and shapes. You will want it to appear everywhere from the tiny icon in the “tab” area of website browsers to a billboard. You will also need both horizontal and vertical versions of it. In some places it will need to be square or even round (or fit well in a round shape.)
- It is helpful to have an image that represents your business well without using the business name or tagline (think Starbucks, NBC or Apple). You can couple the image with the business name in some settings, but also use the image by itself.
- Alternatively, use the business name as the image (think Coca Cola or VISA.) In either case, you have an image that is instantly recognizable as belonging to your business and can be used in a variety of settings as described above (i.e., works well from tiny to huge.)
- Color selection can be a difficult part of custom logo design, but it doesn’t need to be! There are many good resources on the internet such as Coolors and Canva where you can generate color palettes that work well together. With Coolors, you can lock a particular color and generate additional palettes that work with that color. With Canva, you can display numerous pallets at once that contain a common color. Our graphic designers are also experienced at helping you choose colors that work well to represent your business.
- Another thing to think about when picking colors is how those colors will translate to a bigger design. Websites will typically use logo colors in their design. Make sure the colors you pick will work well in your vision for your website.
- Be sure to think about how your logo will look in black and white. There will be times where you won’t be able to use color and you will still want your logo to be recognizable.
- So, what about fonts? Like color, fonts are partly personal choice. You want to make sure your font choice can be easily read in a variety of configurations and sizes. This is another area where our graphic designers can help you make an appropriate choice that works with your business and ensures you don’t end up with a dated or confusing look.
- Make sure you get a vector image of your logo as this can be resized to any size without losing quality. Raster images cannot be made larger than their original size.
- Finally, once you get your logo files, make sure you save them someplace secure! A common issue we run in to is clients not being able to provide a high-quality version of their logo. You don’t want to pay to have it redrawn just because you lost the files.
Please see our graphic design page for examples of logos we have created for our clients. We offer free consultations for custom logo design. (If custom logo work is not in your current budget, there are services like LogoJoy that can get you started.) When you are ready for a custom logo, we will work with you to create the perfect representation of your business. Contact us for your free consultation.