Why Can’t I Use Facebook as My Website?
Image from www.thoughtcatalog.com I often get asked by business owners “Do I really need a website?” This is sometimes followed up with “Can’t I just use my Facebook page?” The first question deserves its own write-up (look for that soon — the quick answer is “yes”), but the answer to the second is an unequivocal “no”. Yesterday, March 13, 2019, Facebook and Instagram were down or only partially available for most of the day (as most people who are active on the internet know.) While people who use these sites for personal interest were mildly inconvenienced (and perhaps chagrined Read more …
Custom Logo Design
Custom logo design is an important element of business branding, one that is often intimidating and overwhelming. How do you decide on the image that will represent your business in a way that is accurate and memorable? First, it is important to realize there is not a single answer to this question. To a certain extent, logo design is personal—your preferences may not match what others would do. Nonetheless, there are design considerations that are wise to follow to ensure your logo will be effective. Keep your logo design simple enough that it will work well in a variety Read more …
Build a Better Restaurant Website
Recently, I got an email from a restaurant I frequent, asking me to look at their new menu. Interested, I clicked through, only to find I was not on the menu page—I had to click twice more to get to the new menu, only to find it was a pdf that was now downloading on my phone! Argh! This is not what I wanted! At this point, I was extremely annoyed and ready to vow to never go back to this place again! (Okay, maybe not quite that, but these types of annoyances can drive away loyal customers.) Sadly, Read more …
What Can Photography Do For Your Business?
Are you looking for a way to improve the quality of your internet presence, but aren’t really sure what to do? One thing to consider is investing in professional photography for your business. Small businesses are often afraid of taking this step. After all, with the quality of cameras improving (even our cell phones have great cameras now), why pay hundreds of dollars for someone else to take photos? How do you know you will even end up with something you can use? There are many reasons for investing in professional photography for your business: Quality photographs will showcase Read more …
Add SSL to Your Website
Have you added SSL to your website yet? If not, you should make this a priority. Web browsers are now giving “insecure” messages for sites that do not display as HTTPS. These messages are alarming to visitors and can result in lost traffic. Search engines are showing a preference for sites that display as HTTPS, which is achieved through an SSL certificate. What does your SSL certificate do and why do browsers and search engines care about it? HTTPS indicates that your site has an SSL certificate. SSL is a security protocol that protects data as it is transferred Read more …